There is a privilege of knowledge which comes with being a local. After all, locals are given the luxury of having years to see past all-too-shiny, tourist-grabbing gimmicks and find the establishments that offer tangible uniqueness and consistent quality. We know, for example, where to find hidden natural alcoves, deceptively quaint restaurants that dazzle diners, and boutiques which offer friendly service and unique gifts.
As a local returning to Northeast PA from an urban life, Ali Schratt knew some of these “local secrets”, and she saw the areas need for an informative guide with a savvy, creative edge. It was with this realization, and a desire to give people a refreshing view of the Poconos, that Ali used her background in art and design to create Local Flair Magazine in 2005.
Four years later, our full-color, bimonthly publication continues to embody the beauty of life in Northeast Pennsylvania and beyond, with a desire to bring a high quality, niche publication to communities beyond our own. Each chapter of Local Flair Magazine works to highlight the efforts of community business owners and members; striving to inspire residents and visitors to choose exceptional local purveyors of goods and services more often than not, no matter where they are.
Passion + Purpose
We believe that everyone deserves great design...
• We are passionate about ensuring that each issue of Local Flair Magazine, within every chapter, combines clean, creative layout with informative content and advertising. Our creative team continuously communicates with clients, brainstorms and researches to give advertisers unique, yet purposeful marketing campaigns.
• We strive to create a high-quality publication that goes above and beyond expectation. That means that everything, from our paper choice to our trained design professionals, photographers and writers, must meet high standards. Because of this superior quality the shelf-life of our publication often far surpasses that of other media outlets; in fact, it is not unusual for people to collect Local Flair as an information resource or conversation piece.
• There is a reason ‘local’ is right in our name, each bimonthly issue of Local Flair strives to stay seasonally and regionally relevant, with an unfaltering editorial commitment to community owned and operated businesses that define the unique qualities of every chapter location.
• The chapter of Local Flair Magazine will show their pride in community by supporting initiatives that make their community a better place. “Shop Local” and “Green” efforts both play a large part in our philosophy. Local Flair Magazine often puts a spotlight on the work of non-profit and charitable organizations making a difference in each community. |
